A short weekly list of podcast advertisers that look newly active.
Podcast Advertiser Radar is built for publisher sales teams, rep firms, and podcast ad agencies that need warm prospecting leads, not another dashboard to babysit.
Read the public sample Buy latest issue $19 Subscribe $49/mo
Evidence-backed advertiser movement.
- Brands that appear new to visible podcast show-note metadata.
- Brands returning after a long visible gap.
- Evidence links, snippets, show counts, and a weekly CSV.
- Collapsed buying decisions, so one campaign does not become 26 fake leads.
Not an attribution platform.
Radar does not replace Podscribe, Magellan, or a full sponsor database. It is a small prospecting wedge: a Monday issue showing who may have just opened, resumed, or expanded podcast budget.
DAI and hidden buys are not visible. That boundary is honest. The useful slice is visible direct or host-read activity that a sales team can actually call on.
Why seller-side teams care
Start with one issue
Open the public sample first. If it gives your team even one brand worth calling, the paid issue or beta subscription is deliberately cheap enough to test without procurement theater.