Podcast Advertiser Radar - Issue #0

Evidence-backed advertiser leads from metadata-visible podcast sponsorships. This sample issue focuses on brands that recently came back to podcast advertising or appeared for the first time in our 9.07M-event show-notes corpus.

Lead story: Casper is back in podcast show notes after a 746-day gap, with current evidence across true-crime-heavy inventory.

Back in Market (14)

Back in Market

Casper

Back in Market after 746 days · Mattress / sleep DTC

Domain
casper.com
First seen
2026-04-27
Shows / buying decisions
17 / 17
Events
25
Promo codes
KENDALLRAE

Evidence: True Crime with Kendall Rae - PTA Mom Framed Over School Pick Up Miscommunication!? The Story Of Kelli Peters episode_id=98705173

...35% on everything else when you go to Casper.com . Hiya Health: receive 50% off your first order. To claim this deal...

Why it matters: A recognizable DTC advertiser is back across a true-crime-heavy show mix after a long gap.

Back in Market

Reese's / Hershey

Back in Market after 903 days · CPG / candy

Domain
hersheyland.com
First seen
2026-04-11
Shows / buying decisions
3 / 3
Events
11
Promo codes
SPORTS

Evidence: Mostly Sports With Mark Titus and Brandon Walker - Kate, Hannah Montoya & Annika Debut Mostly Ladies | Mostly Sports EP 631 | 4.15.26 episode_id=99100171

...to our sponsors: Reese's: Get Reese's at https://www. hersheyland.com/reeses Experian: Download the app and get started for free. Results will vary. Not...

Why it matters: A mass-market CPG brand is back in podcast show notes around Barstool-style sports inventory.

Back in Market

lululemon

Back in Market after 151 days · Apparel / fitness

Domain
lululemon.com
First seen
2026-04-13
Shows / buying decisions
9 / 9
Events
21
Promo codes
none detected

Evidence: Not Gonna Lie with Kylie Kelce - Kylie on “Cowboy Jason” Thirst Trap, Why She Won’t Allow Sleepovers & Bennie Starting School | Ep. 64 episode_id=99194725

...SOLOOOOO EPISODEEEE of NGL brought to you by Lululemon! She starts things off by revealing the unique way she and Jason celebrated...

Why it matters: A premium apparel brand is showing up in celebrity-led podcast inventory, including an episode-level sponsorship pattern.

Back in Market

National Car Rental

Back in Market after 2953 days · Travel / car rental

Domain
nationalcar.com
First seen
2026-05-07
Shows / buying decisions
4 / 4
Events
12
Promo codes
BASEBALL2026, TODAY

Evidence: Baseball Today - Another Framber Valdez incident as benches clear after HBP episode_id=133327147

...at the game like a winner. Visit https://www. nationalcar.com today. Book your next trip at https://www.bestwestern.com Use code TODA

Why it matters: A travel advertiser reappears after a multi-year gap in sports/baseball inventory.

Back in Market

Keeper Security

Back in Market after 741 days · B2B cybersecurity

Domain
keepersecurity.com
First seen
2026-05-11
Shows / buying decisions
17 / 17
Events
31
Promo codes
REFERENCES

Evidence: 9to5Mac - iOS 27 bill splitting, new hardware waiting on new Siri, final WWDC expectations episode_id=131497261

...Get 60% off personal and family plans at keepersecurity.com/HAPPYHOUR . Sponsored by Square : Get up to $200 off Square hardware when...

Why it matters: A B2B security buyer is back in tech and business-adjacent podcast inventory.

Back in Market

Ogee

Back in Market after 245 days · Beauty / skincare

Domain
ogee.com
First seen
2026-04-08
Shows / buying decisions
38 / 38
Events
71
Promo codes
TNTC

Evidence: Trying Not to Care - 75 Hard Bridal - Glowing up for My Wedding episode_id=131165739

...Ogee: A higher standard for beauty. Go to ogee.com/TNTC and use code TNTC to get 20% off certified organic makeup that performs...

Why it matters: A beauty brand is spreading across dozens of lifestyle shows, which is useful for publisher sales targeting.

Back in Market

goodr

Back in Market after 208 days · Eyewear / outdoor

Domain
goodr.com
First seen
2026-05-18
Shows / buying decisions
23 / 23
Events
23
Promo codes
GIRLSNEXTLEVEL, PODCAST15

Evidence: Girls Next Level - Crystal Tells All! With Special Guest Crystal McCahill episode_id=136017214

...15% off your first order. GOODR head to Goodr.com/GIRLSNEXTLEVEL

Why it matters: A consumer brand with prior podcast history is active again across fitness and lifestyle shows.

Back in Market

Dr. Squatch

Back in Market after 133 days · Men's personal care

Domain
drsquatch.com
First seen
2026-04-14
Shows / buying decisions
9 / 9
Events
30
Promo codes
AFPOD

Evidence: Almost Friday Podcast - Flat Stanley Funeral episode_id=126883436

...PERSONALIZED HAIR LOSS TREATMENT OPTIONS! Head to https://www. drsquatch.com or fi

Why it matters: A known DTC advertiser has fresh podcast evidence and can anchor a comparable-prospect list.

Back in Market

Visit Myrtle Beach

Back in Market after 176 days · Tourism / destination marketing

Domain
visitmyrtlebeach.com
First seen
2026-04-29
Shows / buying decisions
9 / 9
Events
19
Promo codes
BLF

Evidence: After Bedtime with Big Little Feelings - The Mental Load Solution: The New Tool That *Actually* Sets You Free episode_id=121110831

...the new Peloton Cross Training Tread+ at onepeloton.com Visit Myrtle Beach - You belong at The Beach – Myrtle Beach, South Carolina....

Why it matters: A destination-marketing advertiser is back, relevant to travel and regional publisher sales.

Back in Market

LMNT

Back in Market after 680 days · Hydration / wellness

Domain
lmnt.com
First seen
2026-04-02
Shows / buying decisions
3 / 3
Events
14
Promo codes
GOODINSIDEBABY20, OSOGOOD15

Evidence: Good Inside with Dr. Becky - What AI Could Be Doing to Our Kids episode_id=98673394

...free 8-count sample pack with your purchase at LMNT.com/go

Why it matters: A performance-wellness advertiser reappears in trusted host-read-style inventory.

Back in Market

Pvolve

Back in Market after 569 days · Fitness / wellness

Domain
pvolve.com
First seen
2026-05-07
Shows / buying decisions
3 / 3
Events
21
Promo codes
SKINNY, SKINNY25, SKINNYHAIR

Evidence: The Bossticks - Brooke Shields On Building Confidence, Resilience, and Maintaining An Empowered Life episode_id=130615548

...episode is sponsored by PVOLVE Head to http:// pvolve.com/skinny and use code SKINNY for 15% off sitewide, or on class packs at...

Why it matters: A fitness subscription brand is back in lifestyle podcast inventory.

Back in Market

obé Fitness

Back in Market after 126 days · Fitness subscription

Domain
obefitness.com
First seen
2026-04-28
Shows / buying decisions
4 / 4
Events
9
Promo codes
WHIT, WITHWHIT

Evidence: With Whit - Stoner Til I Die, Babes: A Solo episode_id=98914148

...try Obé Fitness free for 30 days at obefitness.com with code WHIT. For a limited time only, o

Why it matters: A subscription fitness advertiser is visible again after prior history.

Back in Market

Momentum Shake

Back in Market after 750 days · Nutrition / wellness

Domain
momentumshake.com
First seen
2026-04-15
Shows / buying decisions
22 / 22
Events
35
Promo codes
FLOURISHING, OVER50

Evidence: Over 50 & Flourishing with Dominique Sachse - Vic’s Unexpected Diagnoses | Part 2 episode_id=131503183

...code over50 for 20% off. Momentum: Go to momentumshake.com/flourishing and get Momentum today for a free Welcome Kit and Travel Collection -...

Why it matters: A nutrition brand is running across a sizable wellness/lifestyle show cluster.

Back in Market

Salt & Stone

Back in Market after 687 days · Personal care

Domain
saltandstone.com
First seen
2026-04-09
Shows / buying decisions
14 / 14
Events
35
Promo codes
SHANDY

Evidence: Dear Shandy - Q&A! Blinded By Breadcrumbs & Does His Bad Taste Mean Bad Compatibility? - Ep 460 episode_id=133364478

...Thanks to our sponsors! - Go to https://www. saltandstone.com/SHANDY and use code SHANDY for 15% off your first order! - Go to...

Why it matters: A personal-care brand is back across relationship and lifestyle shows.

New to Podcasts (11)

New to Podcasts

Xyzal

New to Podcasts · OTC allergy medication

Domain
xyzal.com
First seen
2026-04-13
Shows / buying decisions
5 / 5
Events
29
Promo codes
FOR, GOODGUYS, GOODGUYS10

Evidence: Good Guys - Steam Room Creeps and $8 Gasoline episode_id=99137749

...SeatGeek. *Restrictions apply. Max $20 discount Visit www. xyzal.com for more information Go to LITTLESPOON.COM/GOODGUYS and enter our code GOODGUYS at checkout...

Why it matters: A national OTC medication brand appears as a fresh metadata-visible podcast advertiser.

New to Podcasts

FlexGen

New to Podcasts · B2B energy storage

Domain
flexgen.com
First seen
2026-04-03
Shows / buying decisions
1 / 1
Events
9
Promo codes
PODS10

Evidence: Open Circuit - The natural gas ‘bridge’ becomes a highway episode_id=96901512

.... Open Circuit is brought to you by FlexGen, a leader in integrated battery energy storage solutions and energy management software. FlexGen...

Why it matters: A B2B infrastructure advertiser appears in niche industry content, which is high-signal for vertical publishers.

New to Podcasts

PIN

New to Podcasts · B2B HR / recruiting tech

Domain
pin.com
First seen
2026-04-07
Shows / buying decisions
3 / 3
Events
31
Promo codes
none detected

Evidence: The POZCAST: Decoding Success with Adam Posner - One Size Fits Many: How Wellhub Turned Personalized Wellbeing Into a Retention Strategy: CPO Lívia de Bastos Martini (LIVE @ Transform 2026) episode_id=136113056

...Learn more and check out a demo: https://www. pin.com/book-a-demo?via=adam-posner Thanks

Why it matters: A B2B brand appears in HR/recruiting-event content; prior family history is treated as short-link pollution.

Caveat: Moved to New: prior family history is polluted by Pinterest short links.

New to Podcasts

Volo Sports

New to Podcasts · Sports / community recreation

Domain
volosports.com
First seen
2026-04-10
Shows / buying decisions
2 / 2
Events
10
Promo codes
FOR, YANKS50

Evidence: Talkin' Yanks (Yankees Podcast) - Yankees Win Streak Ends in Houston | 1350 episode_id=133796280

...off 2+ pairs of polarized sunglasses. Visit https://www. volosports.com/?utm_source=Jomboy&utm_medium=Various&utm_campaign=J

Why it matters: A sports/community brand appears in baseball inventory with campaign-style tracking.

New to Podcasts

Daily Basis

New to Podcasts · Wellness / supplements

Domain
dailybasislife.com
First seen
2026-04-14
Shows / buying decisions
3 / 3
Events
12
Promo codes
A30POD, ALMOST30

Evidence: Almost 30 - 875. What You Aren’t Being Told About Hormones, Heavy Periods + Fatigue episode_id=98820201

e ALMOST30 at dailybasislife.com, or go directly to dailybasislife.com/ALMOST30. Sponsors: BetterHelp | This episode is brought to you by BetterHelp. You don’t...

Why it matters: A wellness brand appears with show-specific vanity paths across lifestyle podcasts.

New to Podcasts

Runewood Rosaries

New to Podcasts · Faith commerce

Domain
runewoodrosary.com
First seen
2026-04-02
Shows / buying decisions
2 / 2
Events
10
Promo codes
EXFILES

Evidence: The Exorcist Files - The Strangest Thing To Happen In The Exorcism Room- Father Martins Breaks down "Dynasty of Death" episode_id=126303896

...when you use our promo code EXFILES at Runewoodrosary.com . Thank you to our sponsors! See Privacy Policy at https://art19.com/privacy and California...

Why it matters: A niche faith-commerce advertiser appears in high-affinity religious/paranormal inventory.

New to Podcasts

Normal the Movie

New to Podcasts · Film / entertainment

Domain
normalthemovie.com
First seen
2026-04-07
Shows / buying decisions
8 / 8
Events
16
Promo codes
CHICLETS

Evidence: Spittin Chiclets - Spittin' Chiclets Episode 638: Featuring Joey Kocur episode_id=98689271

...April 17. Get your tickets now at https://www. normalthemovie.com/ NOBULL: Exclusively for Spittin C

Why it matters: A film campaign appears in sports and entertainment podcast inventory.

New to Podcasts

Tree Rolls

New to Podcasts · Household / paper goods

Domain
treerolls.com
First seen
2026-04-07
Shows / buying decisions
6 / 6
Events
26
Promo codes
JAKE420, WAKENJAKE

Evidence: Wake N Jake - John Sterling Passes Away, Volpe to AAA, and Red Sox Drama CONTINUES episode_id=131551970

...off 2+ pairs of polarized sunglasses. Go to treerolls.com and use code JAKE420 for 25% off your first order. ++++++++++++++++ Timestamps: 0:00

Why it matters: A consumer household brand appears with direct-response-style podcast evidence.

New to Podcasts

BATCH

New to Podcasts · CBD / wellness

Domain
hellobatch.com
First seen
2026-04-14
Shows / buying decisions
34 / 34
Events
157
Promo codes
FOR, HAWKBLOGGER

Evidence: Daily Seahawks Podcast: HB Mornings & Real Hawk Talk - Matt Hasselbeck Talks Offensive Trends episode_id=126646210

...discount on your monthly supply. Go to http:// hellobatch.com/HAWKBLOGGER and us

Why it matters: A wellness brand is visible across sports and creator-led shows with promo-code language.

New to Podcasts

Rythm Health

already_active_alias · Health / wellness

Domain
rythm.health
First seen
2026-05-13
Shows / buying decisions
15 / 15
Events
21
Promo codes
EMPWR, SAMCFIT

Evidence: The EMPWR Podcast - Q&A: Healing My Gut, Staying Lean, Blood Work and Our Wedding episode_id=100109401

rythm.health/samc Follow Sam: Insta: @samcfit_ YouTube: https://www.youtube.com/@Samantha_Christine _____ Thank you to our sponsors! Use code EMPWR for 20% off at curehydration.com —...

Why it matters: A rebrand-or-scale-up case that QC v0.1.1 over-killed; the recent show spread is sales-relevant.

Caveat: QC v0.1.1 excluded this as alias history; included by audit as rebrand/scale-up lead.

New to Podcasts

Actor Tools Cluster

New to Podcasts · Vertical SaaS / creator tools

Domain
slatable.com, castability.actor, trackmyauditions.com
First seen
2026-05-11
Shows / buying decisions
9 / 1
Events
42
Promo codes
063652

Evidence: Audrey Helps Actors Podcast - 135 - Listener Questions - Elizabeth Ho episode_id=131891396

...your undergarments. Sponsored by: Slatable App - www. Slatable.com Promo Code: SelfTapeMay26 Castabililty App - https://www.castability.actor/ Code 063652 for pre launch access...

Why it matters: Three actor-workflow products appear in the same audition-focused show cluster; treat as one buying context.

Caveat: Merged card: Slatable + Castability + Track My Auditions.