Podcast Advertiser Radar - Issue #0
Evidence-backed advertiser leads from metadata-visible podcast sponsorships. This sample issue focuses on brands that recently came back to podcast advertising or appeared for the first time in our 9.07M-event show-notes corpus.
Lead story: Casper is back in podcast show notes after a 746-day gap, with current evidence across true-crime-heavy inventory.
Back in Market (14)
Back in Market
Casper
Back in Market after 746 days · Mattress / sleep DTC
- Domain
- casper.com
- First seen
- 2026-04-27
- Shows / buying decisions
- 17 / 17
- Events
- 25
- Promo codes
- KENDALLRAE
Evidence: True Crime with Kendall Rae - PTA Mom Framed Over School Pick Up Miscommunication!? The Story Of Kelli Peters episode_id=98705173
...35% on everything else when you go to Casper.com . Hiya Health: receive 50% off your first order. To claim this deal...
Why it matters: A recognizable DTC advertiser is back across a true-crime-heavy show mix after a long gap.
audio evidence · RSS feed · Apple Podcasts
Back in Market
Reese's / Hershey
Back in Market after 903 days · CPG / candy
- Domain
- hersheyland.com
- First seen
- 2026-04-11
- Shows / buying decisions
- 3 / 3
- Events
- 11
- Promo codes
- SPORTS
Evidence: Mostly Sports With Mark Titus and Brandon Walker - Kate, Hannah Montoya & Annika Debut Mostly Ladies | Mostly Sports EP 631 | 4.15.26 episode_id=99100171
...to our sponsors: Reese's: Get Reese's at https://www. hersheyland.com/reeses Experian: Download the app and get started for free. Results will vary. Not...
Why it matters: A mass-market CPG brand is back in podcast show notes around Barstool-style sports inventory.
audio evidence · RSS feed · Apple Podcasts
Back in Market
lululemon
Back in Market after 151 days · Apparel / fitness
- Domain
- lululemon.com
- First seen
- 2026-04-13
- Shows / buying decisions
- 9 / 9
- Events
- 21
- Promo codes
- none detected
Evidence: Not Gonna Lie with Kylie Kelce - Kylie on “Cowboy Jason” Thirst Trap, Why She Won’t Allow Sleepovers & Bennie Starting School | Ep. 64 episode_id=99194725
...SOLOOOOO EPISODEEEE of NGL brought to you by Lululemon! She starts things off by revealing the unique way she and Jason celebrated...
Why it matters: A premium apparel brand is showing up in celebrity-led podcast inventory, including an episode-level sponsorship pattern.
audio evidence · RSS feed · Apple Podcasts
Back in Market
National Car Rental
Back in Market after 2953 days · Travel / car rental
- Domain
- nationalcar.com
- First seen
- 2026-05-07
- Shows / buying decisions
- 4 / 4
- Events
- 12
- Promo codes
- BASEBALL2026, TODAY
Evidence: Baseball Today - Another Framber Valdez incident as benches clear after HBP episode_id=133327147
...at the game like a winner. Visit https://www. nationalcar.com today. Book your next trip at https://www.bestwestern.com Use code TODA
Why it matters: A travel advertiser reappears after a multi-year gap in sports/baseball inventory.
audio evidence · RSS feed
Back in Market
Keeper Security
Back in Market after 741 days · B2B cybersecurity
- Domain
- keepersecurity.com
- First seen
- 2026-05-11
- Shows / buying decisions
- 17 / 17
- Events
- 31
- Promo codes
- REFERENCES
Evidence: 9to5Mac - iOS 27 bill splitting, new hardware waiting on new Siri, final WWDC expectations episode_id=131497261
...Get 60% off personal and family plans at keepersecurity.com/HAPPYHOUR . Sponsored by Square : Get up to $200 off Square hardware when...
Why it matters: A B2B security buyer is back in tech and business-adjacent podcast inventory.
audio evidence · RSS feed
Back in Market
Ogee
Back in Market after 245 days · Beauty / skincare
- Domain
- ogee.com
- First seen
- 2026-04-08
- Shows / buying decisions
- 38 / 38
- Events
- 71
- Promo codes
- TNTC
Evidence: Trying Not to Care - 75 Hard Bridal - Glowing up for My Wedding episode_id=131165739
...Ogee: A higher standard for beauty. Go to ogee.com/TNTC and use code TNTC to get 20% off certified organic makeup that performs...
Why it matters: A beauty brand is spreading across dozens of lifestyle shows, which is useful for publisher sales targeting.
audio evidence · RSS feed
Back in Market
goodr
Back in Market after 208 days · Eyewear / outdoor
- Domain
- goodr.com
- First seen
- 2026-05-18
- Shows / buying decisions
- 23 / 23
- Events
- 23
- Promo codes
- GIRLSNEXTLEVEL, PODCAST15
Evidence: Girls Next Level - Crystal Tells All! With Special Guest Crystal McCahill episode_id=136017214
...15% off your first order. GOODR head to Goodr.com/GIRLSNEXTLEVEL
Why it matters: A consumer brand with prior podcast history is active again across fitness and lifestyle shows.
audio evidence · RSS feed
Back in Market
Dr. Squatch
Back in Market after 133 days · Men's personal care
- Domain
- drsquatch.com
- First seen
- 2026-04-14
- Shows / buying decisions
- 9 / 9
- Events
- 30
- Promo codes
- AFPOD
Evidence: Almost Friday Podcast - Flat Stanley Funeral episode_id=126883436
...PERSONALIZED HAIR LOSS TREATMENT OPTIONS! Head to https://www. drsquatch.com or fi
Why it matters: A known DTC advertiser has fresh podcast evidence and can anchor a comparable-prospect list.
audio evidence · RSS feed
Back in Market
Visit Myrtle Beach
Back in Market after 176 days · Tourism / destination marketing
- Domain
- visitmyrtlebeach.com
- First seen
- 2026-04-29
- Shows / buying decisions
- 9 / 9
- Events
- 19
- Promo codes
- BLF
Evidence: After Bedtime with Big Little Feelings - The Mental Load Solution: The New Tool That *Actually* Sets You Free episode_id=121110831
...the new Peloton Cross Training Tread+ at onepeloton.com Visit Myrtle Beach - You belong at The Beach – Myrtle Beach, South Carolina....
Why it matters: A destination-marketing advertiser is back, relevant to travel and regional publisher sales.
audio evidence · RSS feed
Back in Market
LMNT
Back in Market after 680 days · Hydration / wellness
- Domain
- lmnt.com
- First seen
- 2026-04-02
- Shows / buying decisions
- 3 / 3
- Events
- 14
- Promo codes
- GOODINSIDEBABY20, OSOGOOD15
Evidence: Good Inside with Dr. Becky - What AI Could Be Doing to Our Kids episode_id=98673394
...free 8-count sample pack with your purchase at LMNT.com/go
Why it matters: A performance-wellness advertiser reappears in trusted host-read-style inventory.
audio evidence · RSS feed · Apple Podcasts
Back in Market
Pvolve
Back in Market after 569 days · Fitness / wellness
- Domain
- pvolve.com
- First seen
- 2026-05-07
- Shows / buying decisions
- 3 / 3
- Events
- 21
- Promo codes
- SKINNY, SKINNY25, SKINNYHAIR
Evidence: The Bossticks - Brooke Shields On Building Confidence, Resilience, and Maintaining An Empowered Life episode_id=130615548
...episode is sponsored by PVOLVE Head to http:// pvolve.com/skinny and use code SKINNY for 15% off sitewide, or on class packs at...
Why it matters: A fitness subscription brand is back in lifestyle podcast inventory.
audio evidence · RSS feed
Back in Market
obé Fitness
Back in Market after 126 days · Fitness subscription
- Domain
- obefitness.com
- First seen
- 2026-04-28
- Shows / buying decisions
- 4 / 4
- Events
- 9
- Promo codes
- WHIT, WITHWHIT
Evidence: With Whit - Stoner Til I Die, Babes: A Solo episode_id=98914148
...try Obé Fitness free for 30 days at obefitness.com with code WHIT. For a limited time only, o
Why it matters: A subscription fitness advertiser is visible again after prior history.
audio evidence · RSS feed
Back in Market
Momentum Shake
Back in Market after 750 days · Nutrition / wellness
- Domain
- momentumshake.com
- First seen
- 2026-04-15
- Shows / buying decisions
- 22 / 22
- Events
- 35
- Promo codes
- FLOURISHING, OVER50
Evidence: Over 50 & Flourishing with Dominique Sachse - Vic’s Unexpected Diagnoses | Part 2 episode_id=131503183
...code over50 for 20% off. Momentum: Go to momentumshake.com/flourishing and get Momentum today for a free Welcome Kit and Travel Collection -...
Why it matters: A nutrition brand is running across a sizable wellness/lifestyle show cluster.
audio evidence · RSS feed
Back in Market
Salt & Stone
Back in Market after 687 days · Personal care
- Domain
- saltandstone.com
- First seen
- 2026-04-09
- Shows / buying decisions
- 14 / 14
- Events
- 35
- Promo codes
- SHANDY
Evidence: Dear Shandy - Q&A! Blinded By Breadcrumbs & Does His Bad Taste Mean Bad Compatibility? - Ep 460 episode_id=133364478
...Thanks to our sponsors! - Go to https://www. saltandstone.com/SHANDY and use code SHANDY for 15% off your first order! - Go to...
Why it matters: A personal-care brand is back across relationship and lifestyle shows.
audio evidence · RSS feed
New to Podcasts (11)
New to Podcasts
Xyzal
New to Podcasts · OTC allergy medication
- Domain
- xyzal.com
- First seen
- 2026-04-13
- Shows / buying decisions
- 5 / 5
- Events
- 29
- Promo codes
- FOR, GOODGUYS, GOODGUYS10
Evidence: Good Guys - Steam Room Creeps and $8 Gasoline episode_id=99137749
...SeatGeek. *Restrictions apply. Max $20 discount Visit www. xyzal.com for more information Go to LITTLESPOON.COM/GOODGUYS and enter our code GOODGUYS at checkout...
Why it matters: A national OTC medication brand appears as a fresh metadata-visible podcast advertiser.
audio evidence · RSS feed · Apple Podcasts
New to Podcasts
FlexGen
New to Podcasts · B2B energy storage
- Domain
- flexgen.com
- First seen
- 2026-04-03
- Shows / buying decisions
- 1 / 1
- Events
- 9
- Promo codes
- PODS10
Evidence: Open Circuit - The natural gas ‘bridge’ becomes a highway episode_id=96901512
.... Open Circuit is brought to you by FlexGen, a leader in integrated battery energy storage solutions and energy management software. FlexGen...
Why it matters: A B2B infrastructure advertiser appears in niche industry content, which is high-signal for vertical publishers.
audio evidence · RSS feed · Apple Podcasts
New to Podcasts
PIN
New to Podcasts · B2B HR / recruiting tech
- Domain
- pin.com
- First seen
- 2026-04-07
- Shows / buying decisions
- 3 / 3
- Events
- 31
- Promo codes
- none detected
Evidence: The POZCAST: Decoding Success with Adam Posner - One Size Fits Many: How Wellhub Turned Personalized Wellbeing Into a Retention Strategy: CPO Lívia de Bastos Martini (LIVE @ Transform 2026) episode_id=136113056
...Learn more and check out a demo: https://www. pin.com/book-a-demo?via=adam-posner Thanks
Why it matters: A B2B brand appears in HR/recruiting-event content; prior family history is treated as short-link pollution.
Caveat: Moved to New: prior family history is polluted by Pinterest short links.
audio evidence · RSS feed
New to Podcasts
Volo Sports
New to Podcasts · Sports / community recreation
- Domain
- volosports.com
- First seen
- 2026-04-10
- Shows / buying decisions
- 2 / 2
- Events
- 10
- Promo codes
- FOR, YANKS50
Evidence: Talkin' Yanks (Yankees Podcast) - Yankees Win Streak Ends in Houston | 1350 episode_id=133796280
...off 2+ pairs of polarized sunglasses. Visit https://www. volosports.com/?utm_source=Jomboy&utm_medium=Various&utm_campaign=J
Why it matters: A sports/community brand appears in baseball inventory with campaign-style tracking.
audio evidence · RSS feed
New to Podcasts
Daily Basis
New to Podcasts · Wellness / supplements
- Domain
- dailybasislife.com
- First seen
- 2026-04-14
- Shows / buying decisions
- 3 / 3
- Events
- 12
- Promo codes
- A30POD, ALMOST30
Evidence: Almost 30 - 875. What You Aren’t Being Told About Hormones, Heavy Periods + Fatigue episode_id=98820201
e ALMOST30 at dailybasislife.com, or go directly to dailybasislife.com/ALMOST30. Sponsors: BetterHelp | This episode is brought to you by BetterHelp. You don’t...
Why it matters: A wellness brand appears with show-specific vanity paths across lifestyle podcasts.
audio evidence · RSS feed · Apple Podcasts
New to Podcasts
Runewood Rosaries
New to Podcasts · Faith commerce
- Domain
- runewoodrosary.com
- First seen
- 2026-04-02
- Shows / buying decisions
- 2 / 2
- Events
- 10
- Promo codes
- EXFILES
Evidence: The Exorcist Files - The Strangest Thing To Happen In The Exorcism Room- Father Martins Breaks down "Dynasty of Death" episode_id=126303896
...when you use our promo code EXFILES at Runewoodrosary.com . Thank you to our sponsors! See Privacy Policy at https://art19.com/privacy and California...
Why it matters: A niche faith-commerce advertiser appears in high-affinity religious/paranormal inventory.
audio evidence · RSS feed
New to Podcasts
Normal the Movie
New to Podcasts · Film / entertainment
- Domain
- normalthemovie.com
- First seen
- 2026-04-07
- Shows / buying decisions
- 8 / 8
- Events
- 16
- Promo codes
- CHICLETS
Evidence: Spittin Chiclets - Spittin' Chiclets Episode 638: Featuring Joey Kocur episode_id=98689271
...April 17. Get your tickets now at https://www. normalthemovie.com/ NOBULL: Exclusively for Spittin C
Why it matters: A film campaign appears in sports and entertainment podcast inventory.
audio evidence · RSS feed · Apple Podcasts
New to Podcasts
Tree Rolls
New to Podcasts · Household / paper goods
- Domain
- treerolls.com
- First seen
- 2026-04-07
- Shows / buying decisions
- 6 / 6
- Events
- 26
- Promo codes
- JAKE420, WAKENJAKE
Evidence: Wake N Jake - John Sterling Passes Away, Volpe to AAA, and Red Sox Drama CONTINUES episode_id=131551970
...off 2+ pairs of polarized sunglasses. Go to treerolls.com and use code JAKE420 for 25% off your first order. ++++++++++++++++ Timestamps: 0:00
Why it matters: A consumer household brand appears with direct-response-style podcast evidence.
audio evidence · RSS feed
New to Podcasts
BATCH
New to Podcasts · CBD / wellness
- Domain
- hellobatch.com
- First seen
- 2026-04-14
- Shows / buying decisions
- 34 / 34
- Events
- 157
- Promo codes
- FOR, HAWKBLOGGER
Evidence: Daily Seahawks Podcast: HB Mornings & Real Hawk Talk - Matt Hasselbeck Talks Offensive Trends episode_id=126646210
...discount on your monthly supply. Go to http:// hellobatch.com/HAWKBLOGGER and us
Why it matters: A wellness brand is visible across sports and creator-led shows with promo-code language.
audio evidence · RSS feed
New to Podcasts
Rythm Health
already_active_alias · Health / wellness
- Domain
- rythm.health
- First seen
- 2026-05-13
- Shows / buying decisions
- 15 / 15
- Events
- 21
- Promo codes
- EMPWR, SAMCFIT
Evidence: The EMPWR Podcast - Q&A: Healing My Gut, Staying Lean, Blood Work and Our Wedding episode_id=100109401
rythm.health/samc Follow Sam: Insta: @samcfit_ YouTube: https://www.youtube.com/@Samantha_Christine _____ Thank you to our sponsors! Use code EMPWR for 20% off at curehydration.com —...
Why it matters: A rebrand-or-scale-up case that QC v0.1.1 over-killed; the recent show spread is sales-relevant.
Caveat: QC v0.1.1 excluded this as alias history; included by audit as rebrand/scale-up lead.
audio evidence · RSS feed · Apple Podcasts
New to Podcasts
Actor Tools Cluster
New to Podcasts · Vertical SaaS / creator tools
- Domain
- slatable.com, castability.actor, trackmyauditions.com
- First seen
- 2026-05-11
- Shows / buying decisions
- 9 / 1
- Events
- 42
- Promo codes
- 063652
Evidence: Audrey Helps Actors Podcast - 135 - Listener Questions - Elizabeth Ho episode_id=131891396
...your undergarments. Sponsored by: Slatable App - www. Slatable.com Promo Code: SelfTapeMay26 Castabililty App - https://www.castability.actor/ Code 063652 for pre launch access...
Why it matters: Three actor-workflow products appear in the same audition-focused show cluster; treat as one buying context.
Caveat: Merged card: Slatable + Castability + Track My Auditions.
audio evidence · RSS feed